Video conferencing seems easy at first glance, simply pick up the remote, dial, answer, and converse,
hang up and walk away. The reality is that video conferencing is non‐trivial at best and an expensive
daily aggravation at worst. The difficulty arises from a constant changing technology that creates a
knowledge barrier for entry level users, and an ever present effort for administrators to stay current.
If I am a service provider, how can I manage multiple customers and network resources? Can I share
these resources between multiple customers? Can I isolate some resources while sharing others
between customers? What if the customer has their own network infrastructure? Can I manage those
resources using the same platform? Can I keep using the same management software when network
infrastructure is upgraded or changed to another manufacturer? If not, what expense will be incurred
with a new product implementation when retraining is required?
The user, and to a certain extent the service provider, should be insulated from the complexities of
video conferencing without giving up functionality. A robust software suite of tools and system level
services is required to fully manage, schedule and control any network or multiple networks, regardless
of equipment manufacturers and complexity. With the introduction of new technology and when there
is an increase in daily call activity or a growth in network size, the decision regarding the network
management software platform becomes more critical. The software must be flexible to the
environment of its user and present video conferencing as a seamless solution.